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Burberry is not just a legendary brand, this is one if the British Empires symbol, which you can synonymous with stability, inborn gentry and high quality. Burberry, one of the famous designer brands in the bena was started by a 21-year old drapers apprentice, Thomas Burberry. This all(a) started with a bittie outfitters shop in Basingstoke, Hampshire, England. Burberry gained popularity during the jump area contend when it win the contract to supply impinge coats to the British army. subsequently on, Burberry was also skeletal by Humphrey Bogart in Casablanca, Audrey Hepburn in eat at Tiffanys. 1.How were the clothes bearing the Burberry progress to augmented to form a brand in the lead the eighties? In 1856, Thomas Burberry proposed gentlemens outfitters (mens clothes) with high quality clothes. During the First World War, Burberry sell trenchcoats to the British army, then to customers. In 1920, the brand introduced the stop which became natty among t he British middle to upper classes. At the solution Burberry aimed just now at upper-class but after it precious to pull out upper-class and middle-class. Burberry aimed at the domestic grocery store onwards 1980. In 1955, the Great Universal Stores bought Burberry and allowed the brand to expend its trade proposing the products in more shops. The reputation of the brand grew because it proved its delegacy role to the national cause. Indeed, the fact that the British army won the fight increased the good image of the brand. Burberry brand was worn by different actresses in some movies who became very famous. stylus muckle started to buy the same clothes. 2.What elements of the brand-building factors discussed in this chapter have been utilize by Rose Marie Bravo since 1997 to rebuild the Burberry brand? several(prenominal) factors are crucial in building successful brands, as illustrated in the diagram below:If you want to get a full moon essay, order it on o ur website: OrderEssay.net

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